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Tactical Work

Here's a selection of ideas we came up with 'on the off chance'. Some of the work ran - some didn't.


I Can't Believe It's Not Butter - April Fools Day ad

We put this ad together the day before April fools Day 2011. The client saw it and immediately wanted to run it.

It was a Finalist in the Campaign BIG Awards 2011 and the ANNAs.

ICBINB April Fool


Metro Cover Wrap

A competition run by D&AD to design a playful Metro cover wrap and showcase the versatility of the media. We came second.

Metro Cover Wrap


XBOX Call of Duty 'Wet Ops' - April fool hoax.

A fully integrated and elaborate April Fool hoax to fool gamers into thinking there was a special version of 'Black Ops' to be launched. Needless to say, we rewarded them with Xbox gamer points for succumbing.

Big Soup Leek


Medecins Sans Frontieres - Hand-out at Waterloo Station

Surprising how something physical can prompt a donation.


All work ┬ęChris&Matt 2015