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Kaspersky Internet Security Launch

Overview
Kaspersky Internet Security were looking for an agency to help lift their brand profile.

We pitched and won the business with an idea that moved them into a much warmer, less corporate place.

The thinking was simple; Kaspersky protects the digital things that make you, you.

Instead of just scaremongering about all the nasty online threats out there, we decided to focus on the things they want to protect, and what those cherished items mean to them.

So we invited people from all walks of life to share the things they treasure most – the things that make them who they are – the things they’d want to save in an earthquake. Everyone included some form of digital device in their most important things.

Nowadays, of course, these hold their photos, movies and personal documents - the stuff they wouldn't live without.
                                                         
To them, losing any of these would be like losing a part of them. So, by looking after my digital things, Kaspersky Lab are ‘Safeguarding Me.’

ONLINE FILMS - We set about creating a series of online films where people tell us the stories behind their most treasured personal items and why they mean so much to them. Here's a couple of them:

 

We then saw the opportunity to feature Kaspersky’s ‘brand ambassadors’ and invited them to share their most treasured items too.
Fernando Alonso and Ferrari Team Principal Stefano Domenicali agreed immediately, as did cricket legend Sachin Tendulkar.

 

PRINT

We also created a print campaign to support it. Shot with photographer David Harriman on a Canon D800 digital.


Kaspersky Internet Security

Kaspersky Internet Security

Kaspersky Internet Security

Kaspersky Internet Security

Kaspersky Internet Security

Kaspersky Internet Security

Kaspersky Internet Security

F1 driver Fernando Alonso's most treasured stuff...

Kaspersky Internet Security

 

ONLINE

We created the usual MPUs, leaderboards and banners to support the campaign and to drive traffic to the Kaspersky website.

 

Kaspersky Internet Security

Kaspersky Internet Security

 

 

All work ©Chris&Matt 2013